Skip to Content

Our Mission

We challenge behaviours and change habits to save lives. Through cross platform awareness and internationally-recognised education initiatives, we promote and provide information backed by research.

Our mission is to:

  • Raise awareness of the very real statistics of stillbirth in Australia
  • Do good work to end preventable stillbirth
  • See a reduction in preventable stillbirth by 20% by 2025
  • Empower pregnant families to connect daily with their baby’s
  • Educate clinicians, mothers and families about stillbirth prevention and promote open communication
  • Lift the level of stillbirth understanding to that of SIDS
  • Encourage and support dialogue around the realities of loss, in order to break the silence and taboo surrounding stillbirth and combat the greater societal and emotional impact of such tragedy
  • Bring about change to the way in which we talk about and acknowledge a baby born still
  • Share stillbirth research and actively lobby for stillbirth to be listed and remain on the policy agenda at a national level